Media Training Workshop | 1 CPD

  • 19 Feb 2021
  • 6:00 PM - 8:00 PM
  • Online
  • 7

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Media Training Workshop For ASCI Ambassadors 

Supply Chain Management is increasingly under the media spotlight, ever since COVID-19, trade wars and changing customer requirements. This is a great opportunity to shape the career profile of supply chain management!

ASCI Registered Practitioners have the option to join the ASCI Media Program which includes spokesperson activity with both the Australian media, as well as our partners' news platforms and our own ASCI news platforms. 

Are you capable of delivering a media interview that results in positive coverage for your own personal brand, your organisation, and the career you represent? 

Journalists are seeking spokespeople who can articulate content in a newsworthy manner. Learn how to deliver it!

In this one hour workshop, led by PR expert Monique Fenech, you will learn:

  • Proficiency in media interview preparation
  • Acquisition of interview techniques that create key message opportunity
  • Confidence in interview delivery 
  • Knowledge of types of media interview formats
  • Knowledge of journalist requirements
  • How to build lasting relationships with journalists


Components - theory and practical (participants do a mock media interview to practice their ASCI Message Delivery and interview techniques)

Workshop Agenda

  • Day in the life of a journalist
  • Common media Interview mistakes
  • Formula for best responses in media interviews (bridging techniques etc)
  • Preparation techniques
  • Practice runs of dry media interviews
  • Feedback

Acquire the skills you require to deliver a successful media interview which will have journalists coming back to you for comment, time and time again!

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